A website is the most important element of every SEO and long-term Digital Marketing Campaign. It serves as the center for all digital marketing and SEO activities, where most of the efforts, especially those related to Search Engine Optimization, focus on improving website rankings and bringing more traffic.
Due to its major role, the website must be up to the mark, it has to be developed in a highly professional way, and all its elements must be well thought out.
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A well-optimized website serves its users as well as the search engines in a better way, which makes it an important component of search engine optimization. The standards of website development keep getting higher with the advancement in technology. A professionally developed website uses the available options to serve its users in the best possible way. It goes through multi-level testing to eliminate the possibility of any inconvenience for its users. Hence setting up a high benchmark for a quality website.
However, this is not the case for most websites. Many websites are designed and developed while their content is prepared parallel to the website development process. In such cases, the basic plan is not strictly followed as it keeps improving based on how things turn out and the feedback received during the website development process. While such an approach is intended to make the website serve better, it may affect many non-visible elements. In such cases, once the website is done, it becomes essential to discover all elements that need improvement and make necessary improvements.
Similarly, many websites are developed while using many website-building tools and open source platforms; these tools do have an ability to use the best practices in terms of website efficiency. But, their prime purpose is to accommodate a wide range of scenarios, and most of their work is automated. Identifying all the unnecessary code and optimizing the final website once it is built is always recommended.
Regardless of how the website is developed, website optimization always adds value. Although a professionally developed website is already pretty much optimized, however, to make it easily understandable by the search engines, some additional testing and improvements are always recommended.
Website optimization begins with a thorough website audit, where various evaluations are made based on performing factors for its viewers and the search engines. It includes errors that must be resolved to make everything intact, along with various performance-related elements to make it more efficient.
Search engines have given great ease to this process by defining multiple performance-related standards and core web vitals that count towards the quality of the website in terms of its performance. Furthermore, there are various website audit tools for evaluations with a few differences in their criteria. After a complete website audit, we can start working on its optimization while prioritizing the critical issues, especially the errors.
While working on the non-critical issues, it is very important to understand that the purpose and functionality of all websites are different. We have to see how a desired functionality may affect some other elements of the website and we have to make our selection as per our priorities. The main purpose is to balance all elements and ensure that our performance does not go to an unacceptable level for any of them.
We must ensure the website is coded while following up-to-date technology and practices. If we use any obsolete methods, we should consider updating them.
We should check the links and functions to apply fixes for broken links or errors.
It includes load testing to see server response with expected traffic and complex usage of the available website functions.
Even after taking maximum preventive measures, eliminating the chances of unexpected errors is impossible. We must define a good way to deal with such errors.
Our website users could be using different types of devices and browsers. So another important element of its functionality is its compatibility with various devices and internet browsers.
Data privacy and security is a very sensitive matter. We must ensure that our website is secure and does not perform any operation that may appear scammy to its users and search engines.
The loading time of the website and its performance once the page has been loaded is given great importance by search engines as it has an instant effect on user behaviour.
It involves the type of experience users get after landing on a certain webpage. It is measured by the time spent on various sections and their actions. It includes various elements like readability, ease of navigating through clickable and non-clickable elements, scroll effect etc.
Even if a website gets good traffic but its users do not spend much time on it, and especially the major goals of the website are not achieved. They need to be fixed by improving the content or layout of various elements. In some cases, this can be fixed by modifying the target audience and the strategy used for generating the traffic.
To clearly define various sections of content based on their type and importance, it is very important to use proper tags for containing the content.
Our Search Engine Optimization service includes on-site and off-site optimization where we ensure that the website is optimized for good performance.Start Free Consultation