Success of a Digital Marketing Campaign is dependent on the number of visitors reached through the Digital Marketing Campaignand the number of visitors engaged once they are reached. Demographics of audience varies for every Digital Marketing Campaign. The best Audience for your Digital Marketing Campaign consists of the people who are not only looking for the products or Services that you offer, but they are also more likely expected to respond to your digital point of interaction. It requires efforts to reach such people as it is not an easy task to differentiate and point out a specific type of people from a huge crowd. Therefore behavior of different types of visitors is studied in order to find out various common attributes of your Target Audience.
The Target Audience of a Digital Marketing Campaign is a combination of certain segments of visitors who are further divided into certain types according to their importance. The initial Target Audience consists of broader segments of audience who are pitched and shortlisted according to their responses.