How to Start Digital Marketing | Marketing Consulting Winnipeg, MB

First Step of Digital Marketing Process

There is a huge difference in getting a product/service right away or getting it after going through a certain procedure.

Especially when it comes to services like Digital Marketing, determining the right deliverables becomes a challenge by itself.
The major challenge in determining the
Starting point of Digital Marketing:
Due to the versatile nature of Digital Marketing, we can not define any firm terms and conditions until we reach the point where we can lay out the Digital Marketing Strategy; in most of the cases, we can not even use any predefined approaches as the Digital Marketing needs for every business are different and non-identical.
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The ideal approach to start Digital Marketing:

In order to move forward with the initial steps of Digital Marketing, it is ideal to use a flexible approach while defining and refining the process as we move forward until we get a better picture. The key is to keep the Digital Marketing Efforts productive and adapt to a flawless process. The approach should be defined solely for the business while considering its structure and available statistics. Each step must be aligned with the business operations, and any unnecessary burden should not be added to its operations.

The initial correspondence for Digital Marketing:

Other than cases where individuals are doing Digital Marketing for themselves, The two main stakeholders and the key roleplayers for any successful Digital Marketing campaign are those who have to take care of the processes involved in Digital Marketing and those for whom it is being done. They could be Digital Marketing Agencies and their clients, decision makers of a company or organization, and their Digital Marketing Lead, or various team members joined together to perform various tasks.

For a successful and smooth execution of Digital Marketing, the stakeholders and the key roleplayers have to be on the same page throughout the process, roles should be well-defined, and no hurdles should be faced during the execution of Digital Marketing due to unclear dependencies. It is only possible if the initial correspondence of Digital Marketing is done professionally yet comfortably.


The following are some factors that play an influential role if kept under consideration by those taking care of Digital Marketing and the key decision-makers while corresponding with one another.



A basic introduction of those doing it and those getting it done can highlight various vital segments of information, which can help establish a trusted relationship. It also helps in providing the opportunity to raise questions and to clear various types of reservations beforehand, which sometimes saves a lot of future inconveniences.



Digital Marketing Services Providers are responsible for giving an overview of various types of services included in their offered solution, along with the possible approaches involved in delivering those services. It gives the stakeholders a better understanding and clear perspective while making it easier for them to make the right decisions.

The questions asked during this type of correspondence become a source of instant feedback and clarity of Direction, which helps keep everyone on the same page.



Digital Marketing Services Providers need to tell their clients what they should expect from them, and it is also completely fine to say no to something that cannot be delivered. Sometimes agreeing to something without understanding the details sets false expectations, Which doesn’t usually end well.

It is always good to ensure that the commitments made by both sides are clearly understood by each other. Sometimes things are not communicated clearly, and only a part of the deal is understood. It can be avoided easily by repeating what you understand and expect while concluding every meeting or correspondence.



The key to making things work is to start documenting from the beginning. Each type of record has a particular value and influence on the process. The documentation should be in appropriate formats where retrieving valuable information should never be an issue.

Different types of conclusions drawn should always be kept in an easily accessible format that should be arranged so that duplicated efforts can be prevented easily.


The initial steps of Digital Marketing play a significant role in defining the critical foundational elements of Digital Marketing and progressing in the right direction. At our Marketing Consulting Agency Winnipeg, MB, we ensure to keep our clients on the same page while keeping it simple for them to understand the various steps involved in their Digital Marketing Project.

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