Although in most of the cases we start getting results as soon as we start building our Digital Presence. But, our ideal Digital Marketing Budget should be sufficient for at least a plan of 6 months while ignoring any expected results. This can be reduced to 3 months or more in case of any special urgency but, it is very important to understand that if we want to reduce the duration of any Digital Marketing Activity from its standard duration we will have to put in extra resources than what we actually need for its completion. So, it has to be smartly evaluated if it is really worth it.
The process of Digital Marketing Budget Allocation:
The process of brainstorming
and research and analysis
gives us an idea about what’s out there and where we stand. Inorder to define a plan of execution
we have to see where to reach and how to make it possible. For that we have to first determine what we can put into it.
We have to allocate the right budget
for it. Budget allocation for Digital Marketing
should consider the affordability of a business for digital marketing
at various stages. The budget for Digital Marketing
is divided into different parts. We need to set up an initial budget for creating our Digital Presence
and establishment of an online system without expecting any output for a specific period of time, it should also have a room of adjustment to play around with the results once the results start to show up, once we start getting the desired results we need some budget for improving the efficiency to meet our targets and once we start meeting the targets we have to allocate a certain ongoing budget for sustainability and growth