Whenever we want to market or sell something, it is essential to have a good product knowledge. Same goes for Digital Marketing. To provide rich content, it is important for the Digital Copywriters first to know the important facts and figures. Thus, sufficient information is gathered to cover various areas according to the project scope.
Valuable information is extracted from all the existing resources, including the information gathered during the planning phase. In addition, further research is also done to compare what we have and what else is required to formulate a strong Digital Marketing Copy. The information and data gathered in the earlier stages are in a raw form, which contains information like answers to the questions that the audience might have in mind, facts and figures that can play a major role in attracting the audience, and the story of the brand including past achievements, history, success stories, and the primary vision.
After gathering as much necessary information as possible, we begin the Digital Copywriting process, where we use a writing style per our brand's voice. We also ensure that our Digital Marketing Copy stands out by our unique content, not just by having similar type of information that is already out there. Our Copywriters add more value to our copy by answering questions that are not easily found. Such questions also include the questions that arise while browsing through the different online entities, but little data is available.