4. If the business is already based on a strong business model with an effective marketing department. The Digital Marketing strategy will ensure its strong representation in the Digital World while populating the best possible image.

How Digital Marketing Planning is done:

1. Start with a generalized approach

It starts from brainstorming sessions where the stakeholders share and discuss their ideas/vision in raw form. Out of those sessions workable plans/ideas/proposals are extracted to be further worked out for implementation
Most important thing for the initial stages is to first determine what needs to be done on the basis of proven facts and reports, rather than spending too much time on the technical details about how it needs to be done, unless it becomes essential for some important decision making.

2. Keep moving forward without ignoring anything important

It is very important to keep a pace and keep progressing. When we are talking about exploring maximum possibilities, we should cover as many opportunities as we can while avoiding repeated exercises.
As we have to cover a lot we can not spend too much time on everything. So, it is always about switching from less important to more important. Although at very initial stages of consultancy and strategy, we shouldn’t bound ourselves to unclear goals and targets.However, it’s the job of the consultant to keep all the efforts productive and steer the direction.

3. Organized Data keeping

Conclusions that we draw during the Digital Marketing Consultation process must be saved in an organized form as per their priority. The energy spent in learning and concluding should never go wasted.
This is very helpful for quick decision making and for avoiding repeated exercises. As this record will continuously grow, accessibility is very important. If what we need cannot be retrieved when required the purpose of all these efforts doesn’t get served.

4. Transform into a system that evolves

The ideal approach for a business or organization should be to keep the focus towards growing rather than taking care of things at basic level. This can only be achieved if we can adapt a systematic approach while minimizing the involvement of policy makers in operations.
This is a process of continuous evolution where the basic idea is to devise an effective monitoring and reporting procedure while utilizing data science and Artificial Intelligence. Which should not only assist in suggesting solutions, But it also forecasts the need of critical decisions.