Importance of Strategy
A business turns out to be a disaster if it is started without a strategy unless it is about something in huge demand and it has no competitors.
Similarly, if we really want to make a difference with Digital Marketing, we must have a plan that works. We need to look deep into minor details, starting from the basic idea on which it has to be based along with steps involved in its execution.
Who should formulate the strategy
The process of strategic planning involves critical decision making. Which not only decides the fate of Digital Marketing but, also helps to explore various potentials of business.
Inorder to formulate a strong Digital Marketing Strategy, it is important that the plan is in line with the business model and its vision as well as the latest Digital Marketing this makes it very important for the decision makers to be involved in its strategic planning along with the experts of Digital Marketing.
Importance of consultancy
In the process of consultancy, experts of their particular subjects become part of the business, by sharing their knowledge and experience. It is very important that they not only have expertise in their subjects but also an ability to share it in a transformative way.
Every organization has its own culture with a different way of working but, there are some known practices that work for almost all. Consultants follow those standards to develop a great level of understanding and keep things going.