Digital Marketing | Basic Concepts and Fundamentals


What is Digital Marketing?

Digital Marketing is a vast subject that deals with almost every effort made for displaying the right content to the right audience, through internet.

“Everything we see on the internet is a result of someone's Digital Marketing efforts and every second we spend on the internet influences someone's Digital Image

Application of Digital Marketing starts from a very basic level which can be further expanded to unbounded levels and dimensions, depending upon how far we are willing to take it.

A Simple example of Digital Marketing Implementation:

If we want to sell something, just by writing and sharing about it at our personal social media profile, we have actually done some Digital Marketing. We will receive its response depending upon multiple factors where a basic level of achievement is the number of views it gets.

However, performing the same activity in a strategic way while understanding and paying attention to some important points, increases the chances of receiving desired results.

The Challange Of Digital Marketing

The ease of content delivery surrounds us with redundancy of content and a great deal of competition. Inorder to stand out in such competition, we have to be very effective in terms of actions we take and the impact we create. We need to attain an understanding about how our efforts are linked with various types of results and what needs to be done to make those results desirable. Which is achieved by knowing the basic concepts of Digital Marketing.

Following are some of the important areas of Digital Marketing that we need to understand inorder to make things simpler and easier. You do not need to master them but, only going through them will help you identify many opportunities that you can explore depending upon the needs of your business.


Consultancy & Strategy

We identify your Digital Goals and bring you the best strategy to achieve them



Identity Representation

We not only make you digitally visible but, also make you stand out of the crowd



Reach & Conversion

We amplify your Digital Presence and make your content reach to the right audience


Simple Tips for Successful Digital Marketing:

Although Digital Marketing has a great potential that can be explored by understanding the various areas mentioned above. But, following basic points can be easily implemented for instant Improvements in Digital Marketing Performance:

All activities that we perform during the process of Digital Marketing, have a certain impact, which not only includes the degree of success or failure in serving their specific purpose but also the influence on many other areas of the bigger picture i.e. the overall Digital Marketing Performance.

While performing various activities it is very important to maintain a balance. If an activity is doing well in terms of its own scope but having adverse results on the overall model it should be redefined. Similarly, If giving too much attention to any specific task is neglecting other important areas, the resource allocation should be adjusted accordingly.

Keep an eye on the bigger picture
Find similarities and Establish Links

There are various types of activities that come under the umbrella of Digital Marketing. Many of those activities are executed as various independent processes, as they need different sets of expertise and environment for their execution. Such type of decentralization helps in keeping a good pace of progress.

However, to avoid repeated efforts for similar activities we should never completely disintegrate the processes. It is recommended to identify the similarities and establish relationships in various processes. While ensuring that we do not add any extra dependencies, except for the common elements.

Digital Marketing is a long journey where staying focused has a great importance. Although it might not appear to be of much importance in the beginning. But, when things get started, it becomes a challenge to always do the right job. It is quite normal to lose track but not being able to get back becomes fatal if it takes too long.

The key to avoid such scenarios is to keep the focus right. The two important areas that should be always kept in focus are; where you stand and where you want to be. It not only helps to fulfill demands of changing scenarios as you progress, but you also stay vigilant to know whenever you are deviating from the track, hence you get an option to take necessary actions for making it right.

Aim right with steady footing
Never set unrealistic milestones

Understand what deadlines mean before setting them up. Once they have been set up, work accordingly unless there is a special reason and your strategic plan forces you to do something more important. Deadline is not the time that should be needed to get something done but it is the maximum delay that we can afford to avoid any consequences.

Setting up unrealistic deadlines have adverse effects on any Digital Marketing Campaign as it seriously damages the flow and it also opens a room for not taking delays seriously which allows a possibility of missing critical deadlines.

Once you have set up an online presence and you launch the online activities, you have to keep showing up. It is very important that you maintain a consistent pace for your online activities without compromising the quality of your word. Sometimes silence is also acceptable, but whenever there is silence, the strength of your next activity must be able to justify it.

Whether it's your target audience or the algorithms of platforms; your team members or your clients you can never let your absence make room for someone else to fill. Depending upon the various segments of audiences, your relevant word must keep reaching them.

Keep showing up and stay reachable

We help you Understand the basic concepts of Digital Marketing and the various types of Digital Marketing campaigns fOr its simplified implementation