Keyword Research Services | SEO Winnipeg

Keyword Research Services for SEO

If you want to be discovered by your target audience,
you must first understand what they are looking for.
What are SEO Keywords
The words and phrases used by Search Engine Users to search for their desired information are often called Search Queries or Keywords.

Search Engines provide various types of information to their users based on the Keywords that they enter. Such information includes answers, news, products, services, reviews etc.

Why are keywords important

As the experience provided by Search Engines is dependent upon the phrases entered by their users, Search Engine Rankings have a strong relationship with Keywords. Even a well-ranked website might not benefit significantly from its rankings if it is not ranked against the right keywords.

If we want to make the most out of our website rankings, it is essential that the website is ranked well by Search Engines and against the keywords that its Target Audience commonly uses.

How Content is Associated with Keywords

People use multiple writing styles to ask Search Engines for answers. Search Engines use highly efficient methods to provide the best possible results to various types of users. Web pages and different content types are linked with Keywords in different ways. Following are the various types of keywords which are connected with our content.

Exact Match Keywords

While every user has a different way of using search engines, there are some standard practices that most users follow. The type of Key Phrases the users more often enter are the direct or Exact Match Keywords. Search Engines rank the web pages with relevant information as per those Keywords.

Broad Match Keywords

As there are different ways to do the same research, many Key Phrases that are not exactly the same are also linked with relevant, more often-used Keywords. Search Engine Algorithms' learning mechanism helps them identify and associate those Keywords with the more commonly used Key Phrases.

Semantically Related Keywords

While searching for something, we also witness that some Keywords are so closely related that people usually search for the other soon after searching for one. Search Engine Algorithms link such keywords with our content, and Search Engines use them in suggestions areas.

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SEO Keyword Research and Analysis

Before starting theSearch Engine Optimization of a website, it is essential to know the effective Keywords and choose a mix of keywords for our SEO based on their relevancy and the possibilities of competing against those keyword selections. There are many tools out there that can help discover the essential keyword metrics. But, knowing the data is only helpful if we can understand it and extract the information that is useful for us. Although we can never be sure about the results, conducting good Keyword Research and Analysis provides a direction to further streamline by monitoring our performance once our website statistics start showing up. Comparing the Keywords Research and Analysis report compiled at the beginning of every Search Engine Optimization (SEO) project with its performance-based reports keeps us updated with the efficiency of our efforts, which helps us take necessary actions to achieve our targets.

Importance of Keywords in SEO:

As Search Engine Optimizationaims to help search engines serve our web pages to the people searching for what we have to offer, it is essential to know which keywords are being searched and optimize our web pages against those keywords.

Selection of the right SEO keywords is the main foundation of the whole SEO process. Search Engine Optimization campaigns can only be successful if the appropriate Selection of Keywords is made at the beginning of the Search Engine Optimization Process. As the whole process of Search Engine Optimization depends on the Keywords, every step of SEO has to be taken while considering its relation with the Keywords. Most people assume that they know the important Keywords for their SEO. But, people only know about the right keywords if they do proper Keyword Research and Analysis and keep monitoring their SEO performance from time to time.


Selecting the right keywords plays a critical role in SEO, as our Keywordsact as a foundation of all our Search Engine Optimization efforts. Conducting appropriate keyword research can help us achieve good Search Engine Rankings. At our Marketing & SEO Agency Winnipeg, Canada we help our clients achieve good Search Engine Rankings and ensure that their website ranks against the right SEO keywords and they get the correct type of audience.

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