In order to reach our target audience it is very important to have a noticeable presence on the platforms where they spend most of their time. The usage of social media is increasing day by day and people use various types of social media platforms as per their interest. Different social media platforms have their own cultures depending upon the type of users, their behavior, the features provided by the platform and the preferences given by the platform to various types of activities and content.
It is always recommended to have quality data across every social media profile, which should be well synchronized to maintain a professional and uniform impression. If each social media profile is not reflecting the true professional image of the entity there is a fair chance that the viewers might get a negative impression which can affect the efforts done across the rest of the platforms.
Planning of Social Media Content:
Social media is a demanding platform where trends keep updating frequently. In such a dynamic environment we cannot afford to have a silent profile. We have to keep sharing content while ensuring that we follow an overall symmetry. It is only possible by planning our social media activities in advance and by defining a roadmap and preparing everything beforehand. While planning for our social media activities following things should be kept in consideration for getting good results:
1. Type of content for social media profiles:
Same message can be delivered while using different types of words and style. While planning for the content that we need to share on our social media first of all we have to ensure that everything we share must be according to the vision of our brand and we should never ignore our brand style. Although there is a lot happening within the organization and around us. We need to decide what type of updates regarding our organization will be made part of the social media and how we will respond to things happening around us. This also defines the subjects or topics that we will participate in and where we need to avoid any comment.
2. Style for sharing content on social media:
As every social media platform has its own culture, we need to keep our content according to the platform. We have to develop multiple versions of the same content to share it at its respective platform. The overall meaning should remain the same without any contradiction with one another. We cannot be certain about many things beforehand as sometimes we have to develop content according to some event or due to some trend relevant to us. Even for such types of scenarios we can predefine multiple cases to develop content and as per need we can follow the patterns. We have to also define how we are going to react to different types of responses received at our profiles.
3. Schedule of posting content on social media:
It is very important to stay consistent in terms of activities we perform. We must be able to maintain a certain pace once we start performing activities at our social media profiles. In many cases when social media profiles are launched, they are given more attention by their owners/operators and we find them very active. But, with the passage of time most of their energy and content is exhausted, which has unfavorable results on the frequency and quality of content. It is advisable to define a whole schedule for posting content on social media where most of the content is worked out beforehand and even if there is a lot to post we should leave things for the future posts.