Web Design and Development - Digital Marketing Concepts

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A Website is the nucleus of everything we have on the internet.

A Website is the directly owned representation of any business, individual or organization for the global world which is completely controlled by its owner.

Ideally it is the center of all other representations that the business, individual or organization might have over various Online Platforms. Rating and trends of various platforms keep on changing so; all the efforts made to promote a business on a specific platform are dependent upon how well the platform is performing.

The aim of Digital Marketing is to create and promote our content over the internet and ultimately make our own website more credible. A Well Ranked Website becomes a source of organic traffic and it can generate huge business even without running any advertisements.

It is not possible to have a presence on every platform available over the internet so people get the real impression about business, services or products through their Website. This makes Website the key role player in any whole Digital Marketing process.

Planning a Website:

The chances of success for a planned website are always more than the chances of success for an unplanned Website. It has been observed in many cases that most of the Websites which are started without paying any attention towards a proper plan are unable to show the desired results. Before starting a website project it is very important to know the purpose of the website or in other words the targets to be achieved by the website. After determining the right targets a brief strategy must be established in order to meet those targets. Setting up the right targets and adopting the right procedure is only possible if a website plan is formulated before starting the project.

A website plan links the process of Web Design and Web Development with the Digital Marketing Strategy where actions are carried out while aiming towards the right goals. It helps in determining the series of actions along with their occurrence stages and dependencies. This makes it possible to foresee the issues that might arise during the execution and keep the process smooth by determining their solutions beforehand. Ultimately a website plan not only helps in achieving the desired goals but it also saves many of the hassles that are likely to be faced during the execution of an unplanned website project.

Defining Scope of a Website:

Every Project consists of a set of actions performed in order to achieve certain objectives. Outcome of every project depends upon the aim of the actions carried out while executing a project. This makes it very important to define the right goals before starting any project. Before starting a website project, efforts are made to define the scope of the website. Scope of a website project defines the goals of a project and actions to be taken in order to achieve those goals. Goals of a website project not only include successful completion of a website but it also includes integration of the website with all other Digital Marketing activities to bring traffic and generation of leads. Goals of a website project also include performance monitoring and improvising.

Scope of website project is a part of our Digital Marketing Strategy which is defined after clearly understanding the overall requirements. Once the ideas, requirements and information are clearly communicated they are analyzed and shaped into a proposal leading towards the solution. Scope of a website project lists down the features, functionality, purpose and type of the Website along with the set of actions that are needed to be taken in order to bring the target audience to the website.

Website Content:

Format of content for every medium is derived after analyzing the behavior of its viewership. Audiences who land to a website specially through Search Queries have a whole world of web in front of them addressing the same Search Query. They always have an option to switch to a different website, if a website doesn't seem to have what they are looking for. For writing website content, it is necessary to keep everything simple. Description is provided once the audience wants to go deeper in the details but the top pages must have a summarized content. Website Audience is looking for conclusions and instant answers to their questions so, it is better to start from the conclusions followed by how they are drawn. Starting from details and lengthy paragraphs make the audience lose their attention which increases the chances for them to close the website without even reading the actual message. Using text links within the content is always helpful for the audience to read further details of any topic which is being used in the text.

UI and UX Design:

User interface design and User Experience of a website influences the whole website project; and a good design is the first step towards success of a website. In the process of UI and UX design, an appealing Graphical representation of the website is created while defining how it is going to be used. An unplanned User interface Design can also be very appealing for its visitors but, if it is created after doing some research and analysis, the user interface of the website is not only graphically appealing but also results in success of the whole website project.

Web Design is the first thing that is noticed once a website is visited. If the Web Design is too confusing or it gives a nonprofessional impression, the visitor will likely move to another website without browsing it, even if there is plenty of good content on the website. Due to this reason websites with extra ordinary content and higher Search Engine Rankings, sometimes fail to achieve the expected conversion rate. A good Web Design should not only be visually appealing but it has to be easy to use and it must fulfill its user’s expected requirements.

The most important thing that we keep in mind while creating a Web Design is its usability and the arrangement of its important content in an eye-catching way. Performance of a Website is calculated by the behavior of its visitors. All the elements of a good Web Design are created while keeping in view the requirements of its visitors.

In order to understand how a website can affect perception of its visitors, multiple factors are kept in mind during the Web Design process. After clearly understanding the message and purpose of the website, the UI and UX design is made while considering how the Web Design can be made more appealing and more successful.

Web Development:

Web Development is the set of processes involved in developing a workable website for the audience that can be accessed using internet browsers. There are various types of websites hence processes involved in Web Development may vary according to the type of website that has to be developed. Once a Web Design is finalized, it is converted into a working website in the Web Development process.

Web Development is a vast field having a large number of programming languages and strategies involved in it. A Web Development project can be done in different ways. Efficient Web Developers have an ability to select the right strategy and web programming language depending upon the scope of the Web Development project. The web developers should not only be concerned about delivering high quality services and customer satisfaction, success of the Web Development project should also be one of their major concerns. They should be able to suggest the right strategy and right technology while keeping in view the usability of Web Development Project, budget and how the website is going to be updated in future.

The technology used for Web Development is based on the specifications and functionality of the web project. In Web Development features of the website such as online sales, inventory showcase, market place, social networking platform and many others are made functional using the right web development platform. Development of a Website includes the development of its front end as well as the back-end.

Website Theme Development:

There are many types of websites and a website must be developed while using the technology according to its functionality. Placement of objects of a website can play an effective role if their functionality is taken into consideration while deciding how and where to place them. Websites offering functional features to the visitors must have the features designed in a user friendly way to improve their usability and they must be easy to locate to increase their visibility.

Theme of a website defines its characteristics and gives it a distinctive feel. Various design effects are used to express different moods. Various objects of the same type are given a certain style throughout the website; this style identifies them but it must have a harmony with the rest of the objects. Decorative elements are also added to objects to make them more attractive. While creating the theme of the website its different elements like background, Wrapper, header, navigation, banners, and text areas are given styles. The style is given by adding background images, patterns, borders and shapes to these elements. Adding small variations to the theme plays an impact on the overall feel of the website. Sometimes changing just one background image affects the overall feel of the website. Theme of a website is created by adding tone to web graphics, adding borders to the objects and using specific shapes which can unify different elements. Theme of a website enhances the effect of its content and makes it more visually interesting.

We can establish a strong connection with all our digital properties with the help of a well linked website.