A Company Profile is a short presentation about the company containing a brief introduction and a summary of its values, services, statistics, credibility and all other information that can be used for lead conversion.
Everything we show in the company profile is also a part of our Digital Identity, specially our website but those profiles are intended to serve broader purposes. Which includes development of a digital image of our brand all over the web, keeping the viewers updated and continuous interaction including advertisements. Whereas, the purpose of the company profile is more specific for serving an audience with a certain level of interest.
Inorder to further define that how a company profile has to be build. We need to know how it is going to be used. Following are some of the elements related to our company profile.
Our company profile is intended to serve the type of audience who need to know more about us. Due to certain activities at some point, their behavior shows their level of interest and makes it necessary for us to show them our company profile.
Various types of viewers include mature leads which are at the point where they really want to know about the company, people whom we have submitted any kind of proposal or people who are looking for services similar to what we offer. Regardless of how we are reaching out to them if they are viewing our company profile it means they are interested to see some details.
Unlike our other digital representations, a company profile has a defined flow of information. In the other entities the viewer has an option to click through the relevant content and browse various sections to get the relevant information.
Whereas in the company profile everything is summarized and the experience is predefined. As the users have already shown an interest at some point that they are taking some time to view the profile, the purpose of a company profile is to help them see some details of what they need in an easily accessible format.
A company profile is a formal document that needs to be laid out in a highly professional way. We should be able to well categorize and provide the flow of information in a way that makes sense.
We can get creative and incorporate various styles of presentation but, while emphasizing on one part we should never underrate the rest of the information as each type of section has its own importance and we never know what type of information our viewer needs to know more about. In our categories we should be able to maintain a balance in terms of content and details. Even if we have a lot of content for something we should be able to add the best of it.
While developing our company profile we should always keep in mind how we are going to use it as per our marketing strategy.
As most of the time it has to be sent as an attachment, file size and file format both have to be kept compatible while defining a professional file name. Generally ".pdf" format works best for it as it can be easily shared and viewed across multiple devices and no extra application is required to be downloaded for viewing.
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