Research and Analysis for Digital Marketing
There are many examples where huge companies with brilliant ideas/plans fail to succeed and at the same time startups with random ideas and half cooked plans do amazingly well.
In most of the cases the failure of a successful entity is not the failure of their whole idea but, it is just one of their high risk ventures where they are already prepared to bear such loss.
we can never be certain about the results of our Digital Marketing Efforts unless our idea has been launched. But, with the help of Research and Analysis we can set realistic expectations and make decisions accordingly.
Research and Analysis is the process to acquire essential information with the help of available resources, convert the information into meaningful data and highlight critical segments to draw conclusions for decision making.