Digital Marketing Process | Maksoft Consulting Canada

Marketing Consultants at Winnipeg's boutique digital marketing agency, Maksoft Canada, are discussing digital marketing process with a business owner.

What is an ideal Digital Marketing Process?

The Digital Marketing Process involves procedures that determine the right goals and ensure reaching them efficiently while following the most suitable digital marketing practices.

There is no hard and fast approach to the digital marketing process. It depends on how we can use it. Due to the high potential of digital marketing, results can be obtained with many approaches, so digital marketers follow different ways of doing it that they find most effective. The procedures involved in the process of Digital Marketing depend on multiple factors, where the most important factors are the available resources and the abilities of digital marketers. Based on those abilities, the opportunities are explored and utilized. Even a moderate skill set can achieve the results of digital marketing; however, whenever we need to make a difference, we need to be highly skilled in our profession and must be able to utilize the most potential approaches.

01

The Process of Discovery:

The first is to make the most important decisions regarding the whole Digital Marketing Process. We get to know your business and share different ideas about how we can add value to it. We listen to you to discuss your plan and conduct sufficient research to determine what's actually out there on the basis of strong data and fact finding. After gathering all the necessary information we help you define the Problem Statement of Digital Marketing with the right goals and a data driven approach with multiple options to make things work for you.

02

Defining the Scope of Work:

On the basis of your preferences and constraints we formulate the scope of work with a complete Digital Marketing Strategy to help you fulfill your goals in the best possible way. Our digital marketing strategy contains a detailed procedure to make things work in different conditions while ensuring that we have contingency plans to keep things going even in worst case scenarios. We keep the information easily understandable and set parameters to track progress inorder to minimize dependencies on specific people and make it workable even with the changes in team.

03

Project Management and Development:

Our subject knowledge and project management skills help us achieve what we commit. We confidently deal with challenges, and we ensure to deliver things as desired. In digital marketing, unwanted delays or failure to achieve the desired results of individual activities is common. As most digital marketing activities are interlinked, such issues can compromise the whole process. While executing a digital marketing strategy, we keep track of results and adapt to evolving requirements while successfully navigating the project with quick decision-making. Our Digital Marketing Services associated with this process include branding, content creation, web development, SEO setup, technical SEO, and social media profile setup.

04

Launch with Enhanced Visibility:

Once the necessary development is done, we finally make things live after ensuring everything is in good form. The main test begins after the launch, as we get the real response. We ensure to make the desired impact once things are live backed by many Pre-launch and post-launch activities. After the launch, we keep the numbers in your favor by continuously monitoring the stats and taking the necessary actions as and when required . We perform different activities to ensure that our word reaches the desired number of relevant audiences. Our digital Marketing services associated with this process include Social Media Marketing and advertising, Search Engine Marketing and advertising, and Content Marketing.

05

Ongoing Digital Marketing Activities:

Since Digital Marketing is not a one-time affair, we must continuously improve and evolve. We follow a primary schedule for routine activities and many additional activities to support the underperforming areas to keep everything on track. We use a strong reporting system that keeps our process transparent and provides insights for better maneuverability. Activities associated with this process include Search Engine Optimization, Social Media Marketing, Content Marketing, PR, and Advertisements.

Keep your Digital Marketing Efforts worthwhile

By following a streamlined Digital Marketing Process