Format of content for every medium is derived after analyzing the behavior of its viewership. Audience who land to a website specially through Search Queries have a whole world of web in front of them addressing the same Search Query. They always have an option to switch to a different website, if a website doesn't seem to have what they are looking for. For writing website content, it is necessary to keep everything simple. Description is provided once the audience wants to go deeper in the details but the top pages must have a summarized content. Website Audience is looking for conclusions and instant answers to their questions so, it is better to start from the conclusions followed by how they are drawn. Starting from details and lengthy paragraphs make the audience lose their attention which increases the chances for them to close the website without even reading the actual message. Using text links within the content is always helpful for the audience to read further details of any topic which is being used in the text.