It is human psychology that we pay attention to anything that gives us a pleasing effect in viewing. Beauty and balance in objects is found everywhere around us and it influences our perceptions. The best example of the influence of Aesthetics can be observed in Nature. Just observing the beauty of nature gives us a pleasing effect and we can look at various objects of nature just for the sake of mental relaxation. This makes it clear that aesthetics of an object definitely attracts its viewers and willingly or unwillingly a positive feeling is developed in subconscious. If we look at this phenomenon from the perspective of marketing, good products launched in a market are given great attention given towards aesthetics. Although there is no level of perfection in aesthetics but, whenever any advancement is made, along with the features and usability the appearance is also improved.
Graphic Designing is used to enhance the impact of Digital Marketing Content. There is a lot of competition online where a lot of efforts are made to bring visitors to a Digital Identity. An internet user comes across many advertisements; if the user finds something that is visually attractive the user might give it a look even if the services are not of his/her interest. Graphic Design is also used as a source of communication. A good design communicates a theme, mood and feeling to its viewers. The visuals of a Digital Content create an immediate effect and sometimes unconsciously produce positive feelings about the Digital Identity.