The identity of an entity is reflected over the internet through its website. Branding of a Website is important to create a feeling of brand association for its visitors. Brand standards used on a website are kept consistent with the other Marketing Materials to maintain professionalism. Branding creates a relationship in different marketing materials of a specific business. Web Branding not only creates a relationship of branding with its other marketing material but also defines the branding standards to be used all over the web.
for the website such as Logo, Colors, Theme, graphics and other branding materials used on a website must have consistency and they must have a feel of the brand. For startup businesses or web based businesses branding of a website is done while considering the complete marketing strategy, Identity, Strength and weaknesses, Type of Audience and future plans related to the project.