We study our client’s business model and compare it with the trends of Digital market to determine its Strengths and Weaknesses. Through Digital Marketing we can reach various segments of the market where the experiences can become completely different. This makes it very important for us to evaluate all elements that we take as our strengths with respect to the recent trends and alternate options available in those market segments. By the help of this evaluation we can differentiate between the market segments where our services are likely to be preferred upon the alternate options and the market segments where we have less chances of being preferred.
Similarly sometime what we assume as our weaknesses and put in extra efforts to fix can turn out to be something that doesn’t matter at all. So this evaluation can help us save our time and efforts for doing something more beneficial for the business.